Schuler serves on education board
Carol Schuler, associate vice president for Communications and Marketing at Davis & Elkins College, recently began her second term as a board member of the Council for the Advancement and Support of Education, District II.
Schuler serves the largest of the national organization’s eight districts, which includes colleges, universities and independent schools in Delaware, District of Columbia, Maryland, New Jersey, New York, Ontario, Pennsylvania, Puerto Rico, U.S. Virgin Islands and West Virginia. As a member of the board, she is responsible for the district’s website and communication programs.
She also is a member of the DII Conference Executive Committee, which is planning a three-day conference in Pittsburgh for March 3-5. In that role, she co-chairs the conference marketing committee.
The Council for Advancement and Support of Education is a professional association serving more than 3,500 institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas. The organization helps its members build stronger relationships with their alumni and donors, raise funds for campus projects, produce recruitment materials, market their institutions to prospective students, diversify the profession, and foster public support of education. It is one of the world’s largest nonprofit educational associations.
Headquartered in Washington, D.C., with offices in London, Singapore and Mexico City, CASE serves nearly 69,000 professionals on the staffs of member institutions. It is committed to being the primary resource for professional development and information, and the leading advocate for professional standards and ethics.
Schuler joined Davis & Elkins College in 2001 as director of communications and was appointed to her current position in 2011. She holds a bachelor’s degree in Journalism and Mass Communication from Purdue University and a master’s degree in Advertising from the University of Illinois, where she also taught persuasive writing. She has previously worked in advertising, corporate marketing and public broadcasting.
At Davis & Elkins College, Schuler directs all official college communication, including print and online marketing, and edits and produces the college magazine, “Forward.” She also helps plan and promote special events for D&E and serves on the college management team.
Schuler has written for West Virginia Living magazine and helped produce videos for the West Virginia Association of Fundraising Professionals. She is a member of the Elkins Planning Commission and a past president of the Elkins Historic Landmarks Commission, and assisted with developing the Wees National Register Historic District.
Schuler is a former volunteer for the city’s ON TRAC program and Action 2010 History Committee. She also helped create and manage the Randolph County Schools ArtsBank program and was a founding board member of the Randolph County Community Arts Center. She is an honorary member of the D&E Chapter of Sigma Beta Delta International Business Honor Society.
Schuler is married to Dr. Thomas M. Schuler, a research forester and project leader for the U.S. Forest Service Northern Research Station. They are the parents of two children, Katt and Houston.