Beef Expo coming to Jackson’s Mill

The 23rd annual West Virginia Beef Expo will be Thursday through Saturday at Jackson’s Mill 4-H Conference Center in Weston.

Jennifer Friend of Braxton County will be crowned the new West Virginia Beef Queen Thursday evening by retiring Queen by Jessica Woodworth of Mineral County.

Friend will reign during the 23rd West Virginia Beef Expo and will represent West Virginia and the Beef Industry Council by promoting beef at various events.

Events scheduled for Friday will be the stockman’s judging contest, a competition that tests overall knowledge about the beef industry, the beef ambassador contest, youth beef cook-off, photo contest and cattle shows. Friday night’s banquet will feature Smittin’ Image.

This year’s expo is expected to be an excellent event for producers, suppliers, consumers, juniors and others involved in the beef industry. Forty-plus firms will have their products on display Friday and Saturday, and they will be willing to discuss their applications on West Virginia beef farms. More than 200 head of gelbvieh, limousin, polled hereford, simmental, angus and charolais cattle will be on display and offered for sale Saturday. The sale will begin at 9:30 a.m. with the gelbvieh, 10 a.m. for the limousin, 11 a.m. for the red angus, noon for the polled hereford, 1:30 p.m. with the simmental, 2:30 p.m. for the angus and 4 p.m. with the charolais.

The West Virginia Beef Expo is a marketing and educational event operating for the purpose of promoting quality breeding cattle for the advancement of the industry. The expo is a showcase of cooperative efforts of the West Virginia Department of Agriculture, West Virginia University College of Agriculture and Forestry and the WVU Cooperative Extension Service.

The public is invited to attend any or all of the events with no admission fee. For more information, anyone interested can call the West Virginia Cattlemen’s office at 304-472-4020 or a local WVU Extension office.