Randolph CVB presents new travel guide
ELKINS – Randolph County’s many tourist attractions and activities are showcased in a new travel guide that will be distributed throughout the state.
The new Randolph County Travel Guide was created by the Randolph County Convention and Visitors Bureau for the purposes of attracting people to the bureau’s website, and increasing tourism and business to one of West Virginia’s premier tourist destinations, officials said.
The theme of the 24-page guide is “What do U do in Randolph County,” CVB Executive Director Brenda Pritt said.
“Our new logo asks the question, ‘What do U do’ and we then can elaborate on the wonderful opportunities in tourism here,” Pritt said.
The guide shines a spotlight on outdoor recreation, the Durbin and Greenbrier Valley Railroad and live theater, as well as local history, culture and arts.
“Lodging, dining and shopping ‘put the icing on the cake,'” Pritt added.
Many of the Randolph County and downtown Elkins attractions can be quickly located, as they are featured in easy-to-read maps within the guide.
The guide also features 11 Randolph County attractions in “33 Things to do on Route 33,” which features activities along Route 33.
Among the 11 featured attractions are live “Branson-style” theaters, historic downtown Elkins, numerous historic war sites including Rich Mountain Battlefield, outdoor activities in the Monongahela National Forest, the Elkins Raceway and numerous festivals, including the Mountain State Forest Festival.
“What do U do” was created by Pritt along with Visitor’s Center receptionist Debbie Trupo and Anita Hubbard of Image Perception Graphics.
The graphic arts and marketing company, located in Clarksburg, helped develop the design and advertising concepts used in the publication.
“Anita was constantly resourceful in both design and advertising presentations and was instrumental in the total success of the project,” Pritt said.
Elkins photographer Connie Rowe, of Connie Rowe Photography, was also recognized for her contributions, including many of the images that are contained in the publication.
The guide is funded by lodging tax revenue and paid advertisers. Pritt said this was the first time the CVB has had to use advertising in the development of a guide.
“The inclusion of advertising in the brochure was a first for us and we didn’t know what to expect,” she said. “We thank all of the businesses that supported the project and we trust they will benefit greatly from their inclusion.”
Pritt said the guide can be obtained from the CVB website at www.randolphcountywv.com, by toll-free phone at 1-800-422-3304 or by written request.
The CVB also participates in many trade and travel shows where the guide will be distributed.
The literature will also be shared with the many CVBs throughout West Virginia, as well as at rest stops along major highways and through advertiser business locations.
“Tourism is the number one industry in Randolph County. There are thousands of small towns that compete for tourism dollars,” Pritt said. “The Randolph County CVB continually markets this area in national publications. If we don’t market nationally every day, nobody will know about Elkins.”
“We have to keep new dollars coming in. Everyone benefits from the new dollars we bring in,” she added.
For more information on the Randolph County Travel Guide, contact Pritt at 304-636-2780.