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Foto Flash

What’s new in the camera world?

February 13, 2010

Christmas 2009 has just passed, but for people in the camera sales and photography business, it's time to start planning for Christmas 2010.

Every year, the Photo Marketing Association hosts its huge annual convention, usually somewhere warm, to introduce all the new cameras and photographic gadgets that customers will be buying in the next holiday season. This year it's in Los Angeles. Most of the big camera manufacturers try to keep the new products top secret so they can announce them to the world at the big show.

Canon, Nikon and Olympus have already announced some of the new model cameras this week so I rushed to their Web sites to see what was new, and guess what I found? Video! It looks like the big deal in still camera features for the year is video. Not just any video. We're talking HD video here folks.

You might be thinking, what's the big deal? To someone who's interested in only still photographs, it's not a big deal. Most digital cameras in the last few years have had a video feature, and I'm willing to bet that most people don't even realize they have it or seldom use it. So now with the new cameras you will be able to have HD video and not use it either. Or on the other hand, you might give it a try.

On most cameras it is really simple to use. Just change from camera mode to video mode and record something. Most people who like to record video carry a separate video camera for moving pictures and a digital camera for still shots. You don't have to do that anymore. With the video feature on the new cameras, you may be able to replace an aging video camcorder and get better quality. And of course we all know that it is not cool to have a device that only does one thing. I think someone passed a law that says you must pack as many features as possible into the smallest electronic devices. I have to go now. I think my camera is calling me, or is that my phone? This is getting complicated... .

(Brent Kepner is the owner and photographer at Foto 1 Pro Photo in Elkins. He is a master photographer as well as a certified professional photographer.)



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