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Campbell’s Market: A family business for 65 years

February 7, 2011
By Samantha Cossick and Evan Moore, students in the WVUncovered Program at the P.I. Reed School of Journalism at WVU

(Editor's note: This is the first in a six-part series by students from the P.I. Reed School of Journalism at West Virginia University. The students traveled to Elkins in January as part of their West Virginia Uncovered Immersion Weekend project.)

Dick Campbell has worked at Campbell's Market for almost his entire life - in fact, he was born in the upstairs apartment.

Campbell's father established the market in 1946 in order to provide the people of Beverly with quality meats.

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His father also built a slaughterhouse in order to eliminate the "middleman" and ensure the quality from start to finish.

Aside from his time in the U.S. Navy from 1968-1972, Campbell worked at Campbell's Market on and off until officially taking over the business with his brother, Ed Campbell, in 1978.

When his brother retired in 2001, Campbell continued to keep the family-owned business running to serve the customers.

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A FIXTURE — Although Campbell’s Market has been in the same location on Main Street in Beverly for more than 60 years, the market has expanded since his father first opened it in 1946, said owner Dick Campbell. However, there are several original features of the store, including the wooden floors, shelves and meat cases. (Photo by Samantha Cossick and Evan Moore)

"It's been 10 years since my brother retired and I think that would be my proudest moment, knowing I could keep it open and maintain the quality and faithful customers we've had here for years, some even my father had," he said.

Fact Box

What is the

West Virginia Uncovered Project?

The "West Virginia Uncovered" project was created to cultivate online innovation and storytelling among the Mountain State's community newspapers.

Since 2008, students from the West Virginia University P.I. Reed School of Journalism have crisscrossed the back roads and small towns of West Virginia, working with about a dozen weekly newspapers and looking for untold stories. In addition, the participating newspapers receive training in online and multimedia journalism at WVU. The West Virginia Uncovered project is supported by grants from the McCormick Foundation, the Claude Worthington Benedum Foundation and the Ford Foundation.

Each year, organizers choose a different small town as a setting for their stories. Elkins was selected for the January project.

Elkins native Mary Kay McFarland is the project coordinator. For the Elkins visit, she was assisted by coaches Bob Lynn, a former photo editor at The Virginia Pilot; Doug Mitchell, an adjunct professor at City University of New York who also has worked for NPR; and Sara Magee, PhD, who teaches in the broadcast sequence at WVU.

To learn more about the program and view other projects, visit



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