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New puzzle coming in The Inter-Mountain next month

June 20, 2012
By Anna Patrick - Staff Writer , The Inter-Mountain

The Inter-Mountain will publish an exciting, new word search puzzle during July as part of a special advertising promotion.

Advertisers can sign up today to be a part of the interactive game, which will get readers talking.

Advertisers can choose the day their advertisement runs in conjunction with a unique word search puzzle. The word search will be customized to include words that are applicable to the advertised business. Advertisers are welcome and encouraged to choose the words for the puzzle to describe their business.

The day the advertisement runs, the advertiser will get a 3-by-5-inch, full-color advertisement; a customized word search; and a headline space to include the advertiser's name and logo at the top of the page. Additionally, all participating businesses will be listed each day on the word search page for added exposure.

Erin Quint, special projects manager at the Inter-Mountain, said the interactive promotion will be a hit with customers, and it will allow readers to learn about local businesses.

"Advertisers are going to have even more people than normal look their advertisement because puzzles are so popular," Quint said, noting that puzzles are historically one of the most well-read features in newspapers.

Readers are encouraged to complete the word search puzzle daily. Then, they can send in the completed puzzle with their name and address to enter for a chance to win a $20 gift card from the featured business of the day.

Readers who send in their correctly complete puzzles also will be eligible for a grand prize drawing. The grand prize has yet to be unveiled, but Quint said if an Inter-Mountain subscriber is the grand prize winner, an extra $250 bonus will be awarded.

Because The Inter-Mountain is scheduled to publish on 24 dates in the month of July, Quint said her goal is to get 24 different businesses participating in the promotion, with the hope of featuring a new business daily.

Quint also noted the word search promotion will not affect the regular puzzles featured on the comic page.

The deadline for the word search promotion is June 27. Any local business person who'd like to be included in the promotion should contact The Inter-Mountain's advertising department at 304-636-2127.

 
 

 

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