Leisure Publishing of Roanoke, Va., has announced Associate Art Director Caroline McKean was honored in late February with the Silver ADDY Award.
The award is for McKean's editorial design for Roanoker Magazine's July/August 2012 Crossfit cover article, which can be found online at theroanoker.com/articles/crossfit.
The National ADDY Awards program is the advertising industry's largest and most representative creative competition, recognizing creative excellence in the art of advertising.
Sponsored by the National American Advertising Federation, the National ADDY Awards competition represents the broadest creative spirit of advertising by recognizing all forms of advertising; in all varieties of media; created by all sizes and types of entrants; and from all over the country. More than 50,000 total entries are entered and judged annually.
Entries are judged first at a local level through competitions organized by more than 200 ad clubs and organizations affiliated with the AAF. Winners at the local levels, like McKean, have now advanced to the second level of judging in one of 14 multi-state district competitions. McKean received an engraved silver Roanoke railroad spike for her award.
"We're very proud of Caroline and our talented young art team," said owner and Publisher Richard Wells. "She and Art Director Austin Clark are creating designs for The Roanoker, Blue Ridge Country and our Virginia is for Lovers tourism publications that are modern and engaging."
This was McKean's first ever entry and first win of her design career.
"I chose to enter the Crossfit article based on two factors: the strength of the photography, from Amy Nance Pearman, and how much I enjoyed designing the article," McKean said. "It blended my passion for art and fitness and I think the outcome was eye-catching. I am delighted and encouraged by the silver ADDY win."
The image also won Amy Nance Pearman a Silver ADDY in the Elements of Photography: Color Photography category. Leisure Publishing is an award-winning publisher of state, regional and local travel guides, city and regional magazines and quality-of-life publications.
McKean is a 2004 graduate of Pocahontas County High School and earned a bachelor of fine arts degree in graphic design with a minor in journalism in 2008 from Marietta College in Ohio. McKean switched her future career plans her junior year of high school after discovering her love of art and design as a first-year student of talented artist Diana Nelson at PCHS.
Nelson also mentored McKean in the four advanced art projects she needed to complete and win a four-year art scholarship at Marietta.
After working in three different design and advertising arenas in Knoxville, Tenn., Seattle, Wash., and Lahaina, Hawaii, McKean's first design project at Leisure was to do the initial design of the 2011 dedication program for the Martin Luther King Jr. Memorial in Washington, D.C.
After writing a regular wedding blog for West Virginia Living magazine, McKean convinced Leisure to launch a new bridal magazine called bridebook this May.
McKean is the daughter of Bruce and Freda McKean of Green Bank. She also runs her own design business Caroline McKean Design and has donated her design work for the new logos of the Northern Pocahontas Community Wellness facility and for the annual Roanoke Valley SPCA Puppy Love Ball fundraiser.