Fitness campaign set

Gov. Earl Ray Tomblin and fitness icon Jake Steinfeld this week announced the National Foundation for Governors’ Fitness Councils will bring its multimillion dollar physical fitness campaign to public elementary and middle schools throughout West Virginia.

The National Foundation encourages and rewards innovation in the field of youth fitness by awarding fitness centers to schools that use new and unique methods to promote student physical activity and wellness. Three schools, selected by the foundation, will be named National Champion Schools and will be awarded a $100,000 state-of-the-art Live PositivelyTM Fitness Center for their efforts.

“I’m excited to partner with Jake Steinfeld on the National Champion Schools campaign,” Tomblin said in a news release. “This innovative program will provide a wonderful opportunity to promote fitness within our schools as well as make a positive impact on our students’ future health and wellness.”

“I am thrilled to have the full support of Gov. Tomblin for our National Champion Schools campaign. We both agree that our children are our most precious resource, and anything we can do to ensure they stay healthy and strong is a step in the right direction,” said Steinfeld, who is chairman of the National Foundation for Governors’ Fitness Councils. “Through this program, I’m confident that students will become passionate about exercise while gaining an understanding about the importance of being physically fit. I’ve always said that academics and fitness go hand in hand and believe that if you provide the schools the tools, we will build strong bodies and minds while boosting confidence, self-esteem and focus in the classroom. And in doing so, we are giving students the opportunity to excel beyond their wildest dreams.”

The National Foundation for Governors’ Fitness Councils program plans to challenge all 50 states in the coming years. The program is funded through public/private partnerships. For more information about the National Foundation or to download a nomination form, anyone interested can visit