Annual report shows positives for RCCVB
The Randolph County Convention and Visitors Bureau experienced another amazing year, welcoming a record number of visitors to the area.
“It’s a pleasure to help people from so many states learn about the attractions in our county and assist them with their travel itineraries,” said Brenda Pritt, executive director of the Randolph County CVB. “We had more than 18,000 visitors pass through the doors of our office to ask for directions or inquire about upcoming events and activities last year.”
The CVB office also partnered with a record number of local organizations last year, assisting groups with the cost of direct advertising to support promotions, programs and events.
“Every year we provide money to local groups and organizations to help with the cost of promoting events and printing collateral materials,” she said. “This year we partnered with 30 organizations. I expect the number to grow next year.”
Michelle Depp, president of the Randolph CVB Board of Directors, presented Randolph County CVB’s 2012-2013 annual report to the Randolph County Commission and Elkins City Council in August. The report details all of the CVB’s advertising efforts and activities.
“It’s important to let government officials and the public know about our accomplishments from the past year and how we spend our funds,” Depp said. “We carefully track where our inquires are coming from so that we know how to effectively target and maximize marketing efforts and opportunities.”
Outreach efforts primarily included the Washington, D.C. area, Pittsburgh, Cleveland and other nearby regional markets, along with people from across West Virginia.
In 2012-2013 the Randolph County CVB had a couple of firsts, Pritt noted. With the expertise of American Mountain Theater, a 30-television commercial was produced for RFD-TV. The advertisement showcased the county’s numerous activities.
“We added a smart television to our reception area so that visitors can see photos of attractions and events in our area,” she said. “We also launched a redesign of our website and developed a mobile website for smart phones. The website is the first stop for most of our visitors.”
During the past year www.RandolphCountyWV.com had 42,410 visits, of which 35,870 were unique visitors. There were 108,219 page views with people spending an average of two-and-a-half minutes on the website on each visit.
The annual report also features several upcoming efforts of the CVB such as producing a new travel guide, the new Direct Marketing Grant program and construction of a new addition to house restrooms and a meeting room.
For more information on any of the CVB’s programs or to list your business, event or activity on the website, call 304-636-2780, email email@example.com, or stop by the CVB office on 1302 N. Randolph Ave. in Elkins.