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Snowshoe Highlands Rides Center achieves designation

POCAHONTAS COUNTY — Only a year after its debut, the International Mountain Bicycling Association (IMBA) has designated Snowshoe Highlands Ride Center as a Silver-Level Ride Center.

“Our communities and partners have been planning and working very hard the past year to achieve the Silver Ride Center status,” said Cara Rose, Executive Director at the Pocahontas County Convention & Visitors Bureau (CVB). “Our designation is leveraging our extensive public lands and trails, our partnerships with Snowshoe Mountain and the US Forest Service and our unlimited natural beauty to enhance our tourism economy through mountain biking and outdoor recreation.”

With its induction into IMBA as a Bronze-Level Ride Center in August 2019, the Snowshoe Highlands Ride Center has extensively grown its trail systems and amenities over the course of the last year, with the help of many talented and hardworking organizations.

“The SHARC Team has done an incredible job over the last year improving existing trails, building new trails and adding signage,” said Steve Kasacek, IMBA Project Manager. “Most importantly, the SHARC team is working collaboratively as a diverse partnership of stakeholders to improve the riding in the region. If you haven’t been, the Wild and Wonderful riding in the Snowshoe Highlands is rugged, fast and fun.”

IMBA utilizes three different rankings to denote a Ride Center’s status: bronze, silver and gold. Using seven different factors including,trail experience, services, community involvement, tourism, promotion, marketing, evaluation and measurement, IMBA then decides if a Ride Center is gold, silver or bronze.

“The Ride Center designation represents IMBA’s Model Trail recognition for large-scale mountain bike facilities that offer something for every rider,” says IMBA’s Ride Center Application Guide on their website. The basis of IMBA’s criteria focuses not only on the mountain biking product, but the experience and culture of the community applying as well.

The Snowshoe Highlands Silver-Level Ride Center designation highlights the collaborative effort and the talent of many countywide organizations. The Monongahela National Forest plays a significant role in the success of the Snowshoe Highlands Ride Center. With more than 300 miles of mountain biking trails just in the section of the Monongahela National Forest in Pocahontas County alone, these public lands and the trails that weave throughout, have significantly helped achieve Silver-Level Ride Center status.

“We are proud to be a part of the Snowshoe Highlands IMBA Ride Center,” said Forest Supervisor Shawn Cochran of the US Forest Service. “The IMBA Ride Center is generating a lot of great energy and we look forward to continuing the work with partners to enhance the local rural economy and quality of life for residents and visitors.” Snowshoe Mountain is the epicenter of the Snowshoe Highlands IMBA Ride Center. A significant portion of the trails included in the Snowshoe Highlands Ride Center are on Snowshoe property, both in their lift-accessed bike park and their 11,000 acre backcountry. Recently, Snowshoe Mountain announced the return of the UCI MTB World Cup Finals, set to take place Sept. 18-19, 2021.

“In 2019 we played host to the World Cup Finals and it ended up being one of the most memorable events in the history of the sport.” said Snowshoe PR Manager, Shawn Cassell. “Hosting an event of that magnitude, with the global, live broadcast on Red Bull TV, really put a bright spotlight on the quality of mountain biking to be found here in the Snowshoe Highlands Ride Center. We’re beyond excited to have that opportunity to showcase our area again in 2021.”

The local IMBA chapter, Pocahontas Trails, has been a pivotal partner in the success of the Snowshoe Highlands Ride Center from the beginning. The Pocahontas Trails mission is to improve and promote the trails in Pocahontas County as they work with countywide communities and organizations to repair, design and build trails.

As the goal was set a little over a year ago to reach Silver status after obtaining Bronze-Level designation last year, Snowshoe Highlands IMBA Ride Center now aims to go for gold.

“We can do this,” said Eric Lindberg from Pocahontas Trails. “The community efforts over the past few years to obtain Silver status have demonstrated how much we can achieve. Aiming for gold sets the bar pretty high, but with the support of all the stakeholders is it clearly possible. New bike optimized trails, including adding more green trails, maintenance, wayfinding and connecting trails to support epic rides are all elements we are actively working on. Our plan is aggressive, we would like to see Gold in five years. Riding in the Snowshoe Highlands IMBA Ride Center is only going to get better.”

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