MSFF hires new executive director


ELKINS –The Mountain State Forest Festival has hired a new executive director, tasked with “expanding the corporate sponsorship base, public relations and overall management of the annual fall celebration,” officials said Monday.

MSFF officials have appointed Stacy Schulman to the position. She has professional experience in social media marketing web design, fundraising and public relations. She has served as an executive arts director for the Wilmington School of Ballet & U.S. International Ballet in North Carolina, and has provided marketing and communications services for several companies and organizations.

“The Mountain State Forest Festival has always been a cherished tradition of my family and Elkins is my mother’s hometown – my heart was calling me back here,” Schulman said. “I am excited and honored to be involved with an amazing, caring community that takes such pride in their state, heritage and culture.

“This opportunity allows me to work hand-in-hand with businesses and residents of Elkins and surrounding areas whom live for the homecoming and fall rituals of this festival as well as the economic impact it has on our community. I want to see this festival prosper for many years.”

Cricket Leary, president of the MSFF Board of Directors, said Stacy’s “vibrant personality and experience in design and communications will be a true asset for the festival, including being a former member of our royal court.”

“We’re excited to welcome Stacy aboard,” Leary said. “Our festival is in very unique times and Stacy is equipped to represent and lead us into our 2022 celebration and beyond. She has already become entrenched with the operational functions and is working on initiatives for the 84th festival.”

The new executive director earned a B.S. degree in marketing and business management and a dual degree from West Virginia University in master of business administration (MBA) and integrated marketing and communications and public relations.

On Aug. 20, the 2021 MSFF was canceled due to COVID-19 concerns.

Officials canceled the 2020 Mountain State Forest Festival on July 23, 2020, citing concerns relating to the COVID-19 pandemic.

The 84th Mountain State Forest Festival is scheduled Oct. 1-9, 2022.


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