Elkins Fordland, which has been one of the area's premier businesses since 1999, will be expanding its scope beginning Aug. 1.
Owner Jim Jackson said he is excited to bring Chrysler, Dodge, Jeep and Ram vehicles to the Elkins area.
"This is a great opportunity for the community that will create 20 to 30 new jobs and bring popular brands to Randolph and all of the surrounding counties," Jackson said. "Jeep, in particular, is a very popular, quality brand in this area, with a loyal customer base.
Jim Jackson, owner of Elkins Fordland, shows the location of a temporary facility that will house its new additions. Beginning in August, the group will offer Chrysler, Dodge, Jeep and Ram vehicles.
"Now you will be able to purchase, service and buy parts without traveling 60 miles," he said. "Ram truck is a growing brand, as are many of the Chrysler Dodge products, and the people of our community will have those options right here on the Beverly Pike."
Jackson said the goal is to have a team in place, facilities and equipment ready and vehicles for sale by the first of August, and to then create an entirely new space for the new lines.
"We plan to have a new facility built in 18 months," Jackson said. "We are currently taking applications and are beginning to search for key team leaders."
Jackson said Fordland is widening the current display area and preparing the new facility on the Beverly five-lane to accommodate the extra vehicle inventory and customer parking.
"We are a few weeks away from completing our temporary facilities," Jackson said. "When it is finished, we will have room for six service bays, four sales offices and a parts department. With our 6.5 acres, there will be plenty of room to complete the new facility and keep an excellent selection of vehicles for both businesses."
Randolph County customers accounted for 50 percent of Elkins Fordland's 2012 sales. Additional sales came from 29 West Virginia counties and 12 additional states.
"I feel with the addition of the Chrysler Group products, Elkins will become more of an auto buyers destination and Elkins Fordland's business will actually improve," Jackson said. "We are always looking for ways to improve the customer experience.
"Since competition sometimes brings out the best practices in people, I believe the inter-dealership experience will make us better," he said. "People will learn from each other.
"I see this new business as a plus for the new team, a plus for car buyers, a plus for Elkins Fordland and a plus for all vendors, contractors and their communities. Most of all, I think this is a plus for our community."
Along with looking forward to the future, Jackson paid tribute to those who have contributed to the business in the past.
"Let me thank the people of Randolph and the surrounding counties for the tremendous support you have given us over the last 14 years, to make Elkins Fordland a successful business and a big part of this wonderful community," Jackson said.
"Elkins Fordland will continue to sell and service Ford vehicles and operate exclusively as your Ford dealer. Our commitment to growing the Ford brand and servicing our Ford customers is stronger than ever."
He also stressed that Elkins Fordland will maintain the service it has been known for over the years.
"Elkins Fordland will continue to sell and service Ford vehicles and operate exclusively as your Ford dealer," Jackson said. "Our commitment to growing the Ford brand and servicing our Ford customers is stronger than ever."