PHILIPPI - Customers who came to the Philippi Shop 'n Save last Saturday were treated to a wide array of samples, drawings and discounts to celebrate the store's fifth anniversary.
General Manager Scott Skidmore, who has been with the company for six years and helped open the store said, "I think it was a huge success, and I would like to say I appreciate all of the customers that came in. We had a really good time, and it was a lot of fun."
There were more than 20 different free food sample stations available for customers, many of which were favorite recipes of store employees. Recipe cards were available for patrons to take home if they enjoyed a particular dish.
The Change the Future WV food aisle at the Philippi Shop ‘n Save provides healthy food options such as fresh fruit, dried fruit and water to allow customers to make healthier choices. More than 100 grocers, convenience stores and farmers markets across West Virginia participate in the program.
Other events included a gift card drawing every hour and a meet-and-greet with the store manager. Deals also were prevalent during the celebration and included $5 Pepsi cubes, five for $10 Coca-Cola half-liters and Nickles Italian Pan bread for 99 cents. Heiner's bread handed out one-dollar-off coupons as well.
Skidmore said there are plans in the works for future events, including a steak fry and other customer appreciation day events.
"We are going to continue on with our business, having good relations with our customers and appreciating them," he said.
The Philippi Shop 'n Save also has also teamed up with the Change the Future WV organization, becoming one of more than 100 stores in the state to promote healthy living in the Mountain State by adding a health food aisle to their store. This is a checkout lane that has fresh fruit, dried fruit and water available to shoppers instead of candy and sugary drinks.
The goal of the program is to help create healthier communities by making healthy living lifestyles easier and more affordable for West Virginians. Change The Future WV is partnering with numerous grocery stores, convenience stores and farmers markets - in addition to the Philippi Shop 'n Save - to make healthy food options more readily available.
Jeremy Wanless, program coordinator for Region 2, which covers 19 counties in West Virginia said, "Our program gives access to healthy food. This is a statewide effort to make a difference in diabetes, heart disease, smoke-free living, and to offer fresh fruit and vegetables."
The Philippi aisle offers fresh fruit, water and dried fruits.
"They have done a nice job," Wanless said. "It is well-marked with proper signage."
Both Skidmore and Wanless said they believe this program will be beneficial to West Virginia residents, especially children.
"I think it will be beneficial for the customer, instead of grabbing a candy bar, grabbing something healthy for their kids. Kids are grabbing bananas and banana chips and we hope to use this toward a healthier West Virgina," Skidmore said.
"One way we can make a difference is to put healthy options in front of people where they make impulse buys, especially for kids. By having these options available and promoted heavily, we can change the food environment. We need to make the healthy choice, the easy choice," Wanless added.
Contact Tim MacVean by email at firstname.lastname@example.org.