Working on the business or in the business?
A book I have found helpful is The E-Myth Revisited by Michael E. Gerber. It was first published in 1995. When small business owners or individuals considering starting a business ask me what book I would recommend, this is my go-to suggested read. It is where I learned the concept of working on the business rather than only in the business. I became aware of The E-Myth Revisited as part of a roundtable of small business owners. An attendee suggested that we all read a book. As I waited for one of my own books to be suggested, The E-Myth Revisited was recommended. I bought ...