MAGA has a problem, in the form of Donald Trump. Put simply: MAGA wants to define what MAGA (or “America first”) means, and Donald Trump wants it to mean whatever he says at any given moment.

Make America Great Again means different things to different people. The Trump coalition is not monolithic, it contains factions that do not necessarily consider themselves to be MAGA. But as shorthand, MAGA is an identifiably distinct bloc on the right, and it’s the dominant faction in the broader GOP coalition. Its internal diversity notwithstanding, it still has a worldview or ideology. And the MAGA faithful are increasingly frustrated by the fact that Trump doesn’t always share, or prioritize, that ideology.

They believed that if you could just “let Trump be Trump” he would follow their conception of MAGA. In Ronald Reagan’s first term, many movement conservatives were frustrated by what they perceived as the Gipper’s drift toward centrism. They blamed moderates in the administration. “Let Reagan be Reagan” became a rallying cry on the right.

“It’s a piece of conventional wisdom on the new American right that Donald Trump struggled in his first term because he hired the wrong people — old-think Bush Republicans, figures like Rex Tillerson and Steven Mnuchin, who didn’t have a populist bone in their bodies,” the news website Semafor’s Ben Smith offers in an astute analysis.

As a result, Smith continues, “Trump’s most passionate supporters weren’t going to make that mistake again. They created initiatives like American Moment, Project 2025, and others aimed at grooming and credentialing a cadre of MAGA appointees. When Trump took office, the America Firsters moved en masse into the Department of Defense. Big Tech avengers seized the antitrust apparatus. Conspiracy-minded podcasters took over the FBI.

“And yet — just as Trump often ignored his conventional advisers in the first term, he’s stunned loyalists by sweeping aside this carefully assembled apparat in 2025.”

Trump said as much to the Atlantic magazine last month: “I think I’m the one that decides” what “America first” means.

“It turns out that personnel isn’t policy,” the executive director of the American Conservative, Curt Mills, “glumly” told Smith. The idea that “personnel is policy” is another Reagan-era mantra; put Reaganites in important positions and you’ll get Reaganite policies. Putting Trumpists in powerful positions doesn’t yield the same results.

Immigration hawks have been panicking over the president’s suggestion that farm and hotel workers should be excluded from his deportation schemes. As Trump told Fox News, “I’m on both sides of the thing.”

Foreign policy “restrainers” were beclowned by his support of Israel’s strikes on Iran and his apparent about-face on helping Ukraine.

On China, Trump’s been a hawk as promised, except when he hasn’t, allowing Nvidia to sell chips to China, and ignoring the law by refusing to sell or shutter TikTok.