CAMARILLO, Calif. (AP) — For some evangelical Christians, faith is about having a personal relationship with Jesus. At $1.99 per minute, the tech company Just Like Me is taking that concept to a new level.

Users of the platform can join video calls with an avatar of Jesus generated by artificial intelligence. Like other religious AI tools on the market, it offers words of prayer and encouragement in various languages. With the occasional glitch, it remembers previous conversations and speaks through not-quite-synced lips.

“You do feel a little accountable to the AI,” CEO Chris Breed said. “They’re your friend. You’ve made an attachment.”

The rush to create faith-based generative AI is unsurprising, given the popularity of chatbots for everything from therapy and medical advice to companionship and romance. They range from alleged Hindu gurus and Buddhist priests to AI Jesuses and chatbots akin to OpenAI’s ChatGPT for Catholics.

As religious AI tools become increasingly common, many people are reckoning with how these technologies shape their relationship to faith, authority and spiritual guidance.

A faith-based

AI gold rush

Christian software engineer Cameron Pak developed criteria to help believers interrogate apps designed for Christians — like that it must clearly identify itself as AI and “must not fabricate or misrepresent Scripture.”

There are other deal-breakers: “AI cannot pray for you, because the AI is not alive.”

Pak also developed a website featuring curated Christian apps that he believes meet the criteria, including a sermon translator and an AI coach designed to help users overcome lust. “AI, especially if you give it all the tools that it needs, it can be so helpful. But it also can be so dangerous,” Pak said.

Some models have been shut down or overhauled because they generated misinformation or raised worries about data privacy, said Beth Singler, an anthropologist who studies religion and AI at the University of Zurich. Aside from practical concerns, people from many faiths are grappling with larger philosophical questions about what sort of role, if any, AI should play in religion.

Islam, for example, has “prohibitions against representations of humanoids,” prompting discussions among some Muslims about whether AI in general should be “forbidden,” Singler said.

For some companies, faith-based apps are proselytization tools, while others help digitize and sift through ancient texts.

Breed, who runs his tech company with co-founder and investor Jeff Tinsley from a Southern California mansion, said he seeks to share a message of hope with young people.

He said their model was trained on the King James Bible and sermons — though they haven’t identified the preachers — and was visually inspired by actor Jonathan Roumie of “The Chosen.” A package deal at $49.99 gets users 45 minutes per month.

With warm golden light accenting its shoulder-length hair, the avatar blinks slowly from a vertical screen, pausing before it answers a question about the relationship between AI and religion.

“I see AI as a tool that can help people explore Scripture,” the AI Jesus said to The Associated Press. “Like a lamp that lights a path while we walk with God.”

Integrating religion and AI comes with

hope and fear

The extent to which people are using religious AI tools is unclear, Singler said. But as AI becomes more integrated into society, concerns mount over its impact on mental health and the need for guardrails and regulation. Recent lawsuits have alleged suicides linked to AI chatbot use.

Some developers fear religion will be exploited in this new frontier of tech. “There’s a lot of opportunism, I think, in the religious space. People see it’s a big market,” said Matthew Sanders, the Rome-based founder of Longbeard, a tech company helping to digitize ancient Catholic teachings.

Sanders warns against what he calls “AI wrappers,” where companies put an interface catered to religious users on top of an existing AI model that hasn’t been trained on specific religious texts. “You call it a Catholic or Christian AI without any other scaffolding or grounding,” he said.

One of the company’s endeavors is Magisterium AI, a chatbot trained on 2,000 years of Catholic information, made in response to Christians using ChatGPT for religious guidance.

While Pope Leo XIV has acknowledged the “human genius” behind AI, he also deemed it one of the most critical matters facing humanity. Last year he warned artificial intelligence could negatively impact people’s intellectual, neurological and spiritual development.