PITTSBURGH (AP) — Pat Bostick’s official title at the University of Pittsburgh is “Senior Associate Athletic Director of Development, Major Gifts.”

There’s an unofficial title that pops up fairly regularly for the quarterback who helped the Panthers pull off one of college football’s greatest upsets of the 21st century.

“I joke sometimes people think when they see my face they think of a score before they think of my name,” Bostick said with a laugh.

That’s because across a significant stretch of the Appalachians and western Pennsylvania foothills, “13-9” lives on forever.

Pitt’s stunner over West Virginia in 2007 deflated a stadium, derailed a season, and redefined a rivalry, one that will be renewed for the first time in more than 10 years on Thursday night when the 17th-ranked Panthers host the Mountaineers in the return of “The Backyard Brawl.”

The renewal of the series after both teams left the Big East for more lucrative pastures — Pitt to the Atlantic Coast Conference, West Virginia to the Big 12 — has already produced a rare home sellout for the Panthers. It also required Bostick and others on both sides to spend the run-up serving as history professors of sorts. After all, the players who will participate in the 105th edition of the Brawl were in elementary school the last time Pitt and West Virginia shared the same field, a 21-20 victory by the Mountaineers in 2011.

“I absolutely do feel a responsibility to share,” Bostick said. “It’s the same responsibility that the seniors had when I was a freshman. I’m also going to encourage them to enjoy it.”

Maybe it’s because, as former Pitt running back LeSean McCoy put it, “nothing else matches up” to the Brawl.

“The rivalry is something special,” said McCoy, who ran for 148 yards during the 2007 win and later embarked on a 12-year NFL career.

A feeling embraced by all involved. For years former WVU linebacker Gary Stills tried to impart the significance of the Brawl to his son Dante, who admittedly didn’t particularly grasp it while growing up.

He does now. Maybe because the Mountaineers’ defensive lineman will find himself thrust into it for the first time on Thursday night.

“I wasn’t, like, locked in, because I’m a kid. I’m just playing around,” Dante Stills said. “I remember just people talking about it growing up as a kid: ‘We don’t like Pitt, we don’t like Pitt.’ But I’m a kid, so I’m like, ‘Why don’t you like Pitt?’ But now, I obviously know.”

At least he thinks he knows. His father isn’t so sure his son will understand the Brawl until he experiences it first-hand.

“That Backyard Brawl, that’s where the beast lives,” Gary Stills said. “I’m going to be excited to watch my son play with my number and with the bloodline still going.”